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| The Development of Japans Ocean Soft Power and Its Reference to China |
| Ocean University of China， Qingdao 266100， China |
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Abstract As an important part of its soft power， Japans ocean soft power has been developed gradually. Its essence is to improve the national image in order to meet its need at home and abroad. The process includes five periods as follows: First， the unconscious development of ocean soft power when Japan departed from Asia for Europe; Second， the initial formation of the maritime society model in the low-key period; Third， the gradual mature of the maritime society model in the period of “economic power”; Forth， the overall planning of comprehensive marine policy in the period of “economic and cultural power”; Fifth， the buildup of ocean soft power for all in the period of “popular cultural power”. This process has made two achievements and accomplished a goal， which are the maritime society model， the coordinated development model of ocean cause under the comprehensive ocean policy， and the national development model of ocean cause in the “state-society” system. The experience of Japans ocean soft power has supplied us a series of revelation on developing Chinas strong ocean state．
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