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| The Rise of U.S. Public Diplomacy on Maritime Affairs and Its Impacts on the South China Sea Issue |
South China Sea Marine Survey and Technology Center, SOA;Sun Yat?sen U?
niversity |
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Abstract Public diplomacy on maritime affairs is increasingly functioning as a strategic tool of the U.S. to intervene in the South China Sea issue, to mobilize international allies and to impose restriction on China’s maritime actions. Fundamentally, the relative weakening of comprehensive national strength makes the U.S. focus on the public diplomacy as a low⁃cost tool. Generally speaking, growing capacity of the U.S. to conduct global communication and accumulation of academic resources concerning the development of sea lay a solid foundation for the rapid development of its public diplomacy on maritime affairs, whose basic aim is to manipulate international opinion. To realize it, the U.S. public sectors play a more active and direct role in this type of public diplomacy, beyond its conventional public diplomacy theories. Meanwhile, the U.S. puts high emphasis on collaboration with allies, and on the combined utilization of its hard power with public diplomacy tools. The public diplomacy on maritime affairs, with growing global impacts in recent years, not only strengthens the policy capacity of the U.S. to engage in the South China Sea issue tangibly or intangibly, but also puts great external pressures on China, worsening the regional situation. Confronted with aforementioned challenges, China is supposed to develop a framework of maritime public diplomacy with Chinese characteristics, by upgrading its theoretical systems, optimizing its mechanisms and integrating resources concerned, to cope with the offensive U.S. maritime public diplomacy, and safeguard marine rights and interests of China in a better way.
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2017, Vol. 25 
