It has been 10 years since the founding of the BRICS cooperation mechanism. The importance of the BRICS countries in the global goods trade has been increasing, and the active intraregional trade among BRICS countries has further deepened the trade connectivity and intensity of all members. Based on the BACI database, the paper makes a shiftshare analysis and builds the trade potential matrix between China and the other BRICS countries at the product level. The results show that although the BRICS countries’ export products to China are highly concentrated, the BRICS countries have great potential in exports to China. Those products characterized by “positive advantage” and “positive potential” make up the major part of exported products from BRICS countries to China, and resource products, as well as medi and hightech products, have the greatest export potential. With the development of the BRICS mechanism, the BRICS countries are expected to achieve more diversified bilateral trade with higher added value through more indepth policy and technical cooperation, as well as institutional trade arrangement.