The value realization of ecological products identifies the process that transfers ecosystem services into economic value by means of market trade or government management, which directly embodies the idea that lucid waters and lush mountains are invaluable assets. The theoretical foundations for value realization of ecological products are systemically explored in the paper. The ecological products are divided into two categories of physical products and cultural tourism services, as well as general ecosystem services. The means for value realization of the two categories are respectively discussed. Finally,the paper proposes the necessary conditions of market trade and government management for the value realization of ecological products.